Adease
Powered by Claude
Campaign optimisation
Budgets, audiences, creative and status across five platforms, checked every day. Each proposed change is a before-and-after with the reason attached.
Powered by Anthropic's Claude
| On | Name | Delivery | Spend | Purch. | CPA | ROAS | |
|---|---|---|---|---|---|---|---|
 Retargeting — Broad | Active | £2,840 | 49 | £58.40 | 0.7× | ||
 Search — Brand Exact | Active | £1,410 | 212 | £6.65 | 4.1× | ||
 Creator Spark — Q3 | Active | £980 | 61 | £16.07 | 2.8× | ||
| Prospecting — Lookalike 1% | Active | £2,120 | 118 | £17.96 | 2.4× | ||
 Retarget — 30 day | Active | £610 | 38 | £16.05 | 3.0× | ||
| Search — Non-brand | Active | £2,380 | 94 | £25.32 | 2.2× |
Just ask
Ask for the week's changes, or ask about one thing. The agent explains before it proposes.
How it works
Sign in to the advertising platform with its own login. Adease asks for the narrowest permissions it needs, syncs the campaign, ad set, ad and keyword structure with its performance, and keeps each client's connections siloed to that client.
Ask "optimise this week" and the agent reads every campaign, ad set and ad across the connected platforms against the client's targets and guardrails, investigates what is off, and drafts the changes with the reasoning. Ask about one thing and it goes deep on that.
Each change is a diff on a specific budget, audience, keyword set or status. Approve one, several or all. Applied changes are enforced inside the spend guardrails and logged with who approved them and what the platform returned.
Approvals
Waste stopped, a winner funded, fatigue fixed. Each one readable in ten seconds.
Pause 7 ad sets burning budget
Across Meta and Pinterest, seven ad sets are under 0.35% CTR with no purchases in 14 days. They are spending every day.
Move £75/day out of Meta into TikTok and Google
Retargeting — Broad is at £58.40 CPA against a £22 target. TikTok and Google are both converting under £17 with headroom.
Refresh 4 creatives past frequency 4.0
CTR on Prospecting — Lookalike 1% has fallen 38% in nine days while frequency climbed to 4.3. The audience has seen it.
Platform automation optimises towards a metric without telling you why. The agent explains first: a CPA rise is traced to the ad set, the ad set's rise to frequency or a landing-page change or a competitor bidding on the brand term, and only then is a change proposed. If you disagree with the diagnosis you decline the change and note why as a knowledge card — and the agent reads that next time.
Spend guardrails — the most a budget can change in a day, the ceiling on any campaign — are enforced on every write. The agent proposes within them, and an approval that would breach them is refused. Together with the approval itself, that is what lets an agency run AI optimisation on client money: the machine analyses, a person decides, and the system cannot exceed the limits either of them set.
No. There is no autonomous write path to a live ad account. Every change the agent proposes is queued in Approvals as a diff and applied only once a person approves it, inside the spend guardrails set for that workspace. Rejecting a proposal sends nothing to the platform.
A rule applies a fixed action when a metric crosses a threshold, without knowing why. The agent investigates the cause across platforms, checks the client's constraints, drafts a change with the reasoning attached and waits for approval. It also respects declined changes: note your reason as a knowledge card and it reads that next time.
Campaign data syncs continuously while the app is open, and the agent runs whenever you ask it to. Most teams ask for the week's optimisations on a fixed day and ask ad hoc questions in between; alerts raised while drafting reports surface problems between those sessions.
Adease is built on Anthropic's Claude models. The agent that reads your campaign data, investigates performance and drafts changes runs on Claude. Adease is an independent product made by Adease LTD.
Adease is free to install and needs no card. The Pro plan is $50 per seat per month with unlimited ad accounts, clients and campaigns. Max is $200 per seat per month with five times the agent token allowance. You pay per person, never per account or per pound of spend.
Free to install
Connect an account and ask it what is wrong.