AI for performance marketers running one brand across every channel
Meta, Google, TikTok, LinkedIn and Pinterest in one table, your Shopify catalogue beside them, and an agent that proposes where the budget goes and builds the next launch.
Questions an in-house marketer asks the channel owners.
Except there are no channel owners — there is one agent that has read all of it.
Which channel should get the extra £5,000 this month?Build the autumn range launch across Meta, Pinterest and GoogleWhich products are converting best on paid?Compare CPA by channel for the last 30 daysPause anything under 1% CTRWhich campaigns are still selling products that are out of stock?Write the monthly board summaryWhat is our blended CAC this quarter?
How it works
One brand, one workspace, one agent
Step 1
Connect the channels and the store
Every ad account the brand runs, plus the Shopify store. The store connection is read-only — products, variants, prices, images and inventory — and gives the agent the catalogue to build ads from and the stock levels to check against.
Step 2
Ask across channels
"Which channel should get the extra £5,000?" is answered against every platform's marginal return, the brand's knowledge cards and the products in stock. Launches are drafted across channels from one brief.
Step 3
Approve the plan, keep the record
Budget moves and new campaigns arrive as approvals — new campaigns published paused. Everything applied is inside your guardrails and logged, which is the audit trail finance asks for at quarter end.
Approvals
A launch week in Approvals
A cross-channel build from one brief, a stock check, and a budget move between channels.
Draft ready10m ago
Autumn range launch: three campaigns from 12 products
Meta prospecting with the ads, a Pinterest campaign for the range, Google search for the range page. Built from the brief and the Shopify catalogue, published paused.
Meta · 2 ad sets · 6 ads£80/day
Pinterest · 1 ad group£30/day
Google · 18 keywords£40/day
Planned daily spend£150
Publish all three pausedDecline
Needs approval1h ago
Pause 3 ads for products now out of stock
Three Meta ads feature the Ethiopia Natural 1kg bag, which went to zero stock in Shopify yesterday. They spent £140 since then on a product page that cannot convert.
3 ads · Ethiopia Natural 1kgPAUSED
Stops£70 / day
Approve all 3Decline
Needs approvalYesterday
Move £1,500 of October budget from LinkedIn to Pinterest
LinkedIn corporate gifting is at £56.67 CPA and 1.4× ROAS. Pinterest catalogue gifting is at £12.68 and 2.7× with its budget capped every day this week.
LinkedIn · Corporate gifting£340 → £190/wk
Pinterest · Catalogue — Gifting£520 → £670/wk
Projected+19 purchases / week
Approve bothDecline
The in-house problem is the channel silo
An in-house performance marketer owns the number, not the channels — but the channels each have their own manager, their own dashboard and their own idea of attribution. Adease puts every platform's campaigns in one table and gives one agent the whole picture, so the question that actually matters — where should the next pound go — has an answer that compares channels instead of defending one.
The catalogue is part of the picture
Connecting the Shopify store gives the agent the products: names, images, prices, variants and stock. That is what lets it build a launch across Meta, Pinterest and Google from one brief, feature only products that are in stock, and flag ads still running for products that are not. The connection is read-only and does not touch orders or customer data.
A record finance can read
Every change is approved by a named person and logged with the platform's response; every budget move is inside guardrails you set. The monthly report lists the actions alongside the results. When the quarter-end question is "what did we change and what did it do", the answer already exists.
Where it fits
A good fit if you
own the performance number for one brand across several channels
sell through Shopify and want launches built from the live catalogue
need a clean record of changes and budget moves for finance
Not a fit if you
need finished ad creative generated for every platform — today that ships end to end on Meta only
want an agent that acts on its own without review — Adease will not do that
work on Linux, or need a dashboard a distributed team opens in a browser
Questions people ask
What does the Shopify connection give the agent?
Read-only access to products, variants, prices, images, inventory and locations. It uses them to build ads and campaigns from real products, to feature only what is in stock and to flag ads for products that have sold out. It does not read orders, customers or any protected customer data.
Does it do attribution across channels?
It reports each platform's own conversions and spend side by side, computes blended CPA and ROAS across them, and compares marginal return by channel when proposing budget moves. It does not replace a dedicated attribution or MMM tool; it makes the platform-reported numbers comparable in one place.
Does it write the ads as well as the structure?
On Meta, yes: the agent can take a brief to a paused campaign with the ad sets and ads in place. On Google, TikTok, Pinterest and LinkedIn it builds the campaign structure, targeting and budgets, and you finish the creative in the platform before switching it on. Everything it builds is published paused.
Can it change my campaigns without asking?
No. There is no autonomous write path to a live ad account. Every change the agent proposes is queued in Approvals as a diff and applied only once a person approves it, inside the spend guardrails set for that workspace. Rejecting a proposal sends nothing to the platform.
What does it cost?
Adease is free to install and needs no card. The Pro plan is $50 per seat per month with unlimited ad accounts, clients and campaigns. Max is $200 per seat per month with five times the agent token allowance. You pay per person, never per account or per pound of spend.
Keep reading
Related pages
Free to install
Point it at the brand this week.
Connect the channels and the store, and ask where the next pound should go.