What the PPC agent actually does
Pay-per-click management is a set of weekly routines: find what is spending without converting, fund what is capped, test new keywords, compare the channel against the others. Adease turns each routine into something you ask for and something you approve. The agent reads the Google Ads account down to the keyword, does the analysis, and drafts the changes as diffs. It never edits the account without an approval.
Keyword research from the account outwards
Ask for keywords for a landing page and the agent researches them with monthly search volume, competition and year-on-year growth, then proposes them into specific ad groups with match types — or as a duplicate of an existing ad group with the new keyword set swapped in. Because it can also see which keywords already convert, it avoids proposing what you already bid on.
Google today, the rest of paid media alongside
Search is where PPC lives, and Google Ads is where this agent goes deepest. But the same workspace holds the client's Meta, TikTok, LinkedIn and Pinterest accounts, so a PPC manager who also runs paid social gets one queue of approvals across all of it — and one weekly report that covers the platform split. Bid strategies and conversion settings stay in Google Ads; Microsoft Advertising is not supported.
Where it fits
A good fit if you
- run Google Ads search for clients and review ad groups and keywords by hand
- want pauses, budget moves and new keywords proposed with the numbers, then approved by you
- also run paid social and want it in the same queue
Not a fit if you
- need Microsoft Advertising or Amazon Ads — neither is supported
- want an agent that acts on its own without review — Adease will not do that
- work on Linux, or need a dashboard a distributed team opens in a browser
Questions people ask
Which Google Ads campaign types does it read?
Adease syncs the campaign, ad group, ad and keyword structure of a connected Google Ads account with its performance metrics, through the Google Ads API. Search campaigns are where the keyword workflows apply; Display and YouTube campaigns appear in the same table with their spend and conversions and take budget and status changes.
Can it change my campaigns without asking?
No. There is no autonomous write path to a live ad account. Every change the agent proposes is queued in Approvals as a diff and applied only once a person approves it, inside the spend guardrails set for that workspace. Rejecting a proposal sends nothing to the platform.
Does it do keyword research?
Yes. Ask for keywords around a page, product or theme and the agent returns candidates with average monthly searches, competition and year-on-year growth, then proposes them into named ad groups with match types as an approval card. See the AI keyword research page for the workflow.
Does it change bids or bid strategies?
No. The agent proposes budgets, keywords, targeting and status changes. Bid strategies, bid adjustments and conversion settings are not something it edits today; those stay in Google Ads.
What does it cost?
Adease is free to install and needs no card. The Pro plan is $50 per seat per month with unlimited ad accounts, clients and campaigns. Max is $200 per seat per month with five times the agent token allowance. You pay per person, never per account or per pound of spend.