AI PPC agent

An AI PPC agent for search campaigns you still control

It reads every campaign, ad group and keyword, finds the ad groups wasting budget and the ones that are capped, and drafts the fix. You approve each change.

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Free to install · No card · v

Northline Studio › Verve Fitness › Campaigns Synced 2m
Search — Non-brand Last 14 days Create
CampaignsAd groupsKeywords AllMetaGoogleTikTokLinkedInPinterest
OnAd groupDeliveryKeywordsSpendCPCConv.
Personal training · phraseActive14£1,680£1.8461
Broad terms · gym, fitnessActive9£5,410£2.418
Small group training · exactActive11£500£2.0527
Strength coaching · phraseActive8£690£2.3014
Classes · phraseActive12£1,920£1.9661
Free workout planActive6£800£0.920

Just ask

PPC housekeeping, by asking for it.

Keywords, ad groups, budgets and platform comparisons across every Google Ads account you run.

Which ad groups spent over £100 with no conversions? Which campaigns are capped by budget? Find keywords for the strength coaching page Why did non-brand CPC rise 20% this month? Compare Google and Meta CPA for the last 30 days Duplicate the PT ad group with the new keyword set Move budget from Non-brand into Brand Exact Which Google ad has the best CTR?

How it works

A week of PPC work, in three steps

Step 1

Connect Google Ads

Sign in with Google and pick the customer ID. Adease requests the single Google Ads API scope and syncs campaigns, ad groups, ads and keywords with their performance. Several client accounts can be connected, each siloed to its client.

Step 2

Ask for the review

"Which ad groups are wasting budget?" The agent compares spend, CPC and conversions by ad group and keyword against the client's target CPA, checks what is capped, and drafts pauses, budget moves and new keywords with the numbers attached.

Step 3

Approve, or don't

Pauses, budget changes and keyword additions each arrive as a diff. Approve them one at a time or all at once. Applied changes are logged with who approved them and what Google returned.

Approvals

What a PPC week looks like in Approvals

A wasted ad group, an under-funded winner and a new keyword set, each with the maths shown.

Needs approval 6m ago

Pause the broad-match ad group, fund exact match

The broad-match ad group spent £5,410 in 14 days for 8 conversions. The exact-match ad group on the same terms converts at £24 and is capped.

Ad group · Broad termsPAUSED
Ad group · Exact terms£40 → £70/day
Recovers £4,900 / month
Approve both Decline
Needs approval 25m ago

Fund Brand Exact for the days it is capped

Search — Brand Exact spends its full budget every day at £6.65 CPA while Non-brand converts at £25. Moving £35 a day between them keeps total spend flat.

Brand Exact · daily_budget£60.00
Brand Exact · daily_budget£95.00
Projected +40 conversions / month
Approve Decline
Needs approval 1h ago

Add 12 keywords to Non-brand in 3 ad groups

Keyword research for the strength coaching page found 12 terms with 1k–9k monthly searches and low competition that the account is not bidding on.

Strength coaching+5 phrase
Small group training+4 phrase
Personal training+3 exact
Adds ~22k monthly searches
Approve all 12 Decline

What the PPC agent actually does

Pay-per-click management is a set of weekly routines: find what is spending without converting, fund what is capped, test new keywords, compare the channel against the others. Adease turns each routine into something you ask for and something you approve. The agent reads the Google Ads account down to the keyword, does the analysis, and drafts the changes as diffs. It never edits the account without an approval.

Keyword research from the account outwards

Ask for keywords for a landing page and the agent researches them with monthly search volume, competition and year-on-year growth, then proposes them into specific ad groups with match types — or as a duplicate of an existing ad group with the new keyword set swapped in. Because it can also see which keywords already convert, it avoids proposing what you already bid on.

Google today, the rest of paid media alongside

Search is where PPC lives, and Google Ads is where this agent goes deepest. But the same workspace holds the client's Meta, TikTok, LinkedIn and Pinterest accounts, so a PPC manager who also runs paid social gets one queue of approvals across all of it — and one weekly report that covers the platform split. Bid strategies and conversion settings stay in Google Ads; Microsoft Advertising is not supported.

Where it fits

A good fit if you

  • run Google Ads search for clients and review ad groups and keywords by hand
  • want pauses, budget moves and new keywords proposed with the numbers, then approved by you
  • also run paid social and want it in the same queue

Not a fit if you

  • need Microsoft Advertising or Amazon Ads — neither is supported
  • want an agent that acts on its own without review — Adease will not do that
  • work on Linux, or need a dashboard a distributed team opens in a browser

Questions people ask

Which Google Ads campaign types does it read?

Adease syncs the campaign, ad group, ad and keyword structure of a connected Google Ads account with its performance metrics, through the Google Ads API. Search campaigns are where the keyword workflows apply; Display and YouTube campaigns appear in the same table with their spend and conversions and take budget and status changes.

Can it change my campaigns without asking?

No. There is no autonomous write path to a live ad account. Every change the agent proposes is queued in Approvals as a diff and applied only once a person approves it, inside the spend guardrails set for that workspace. Rejecting a proposal sends nothing to the platform.

Does it do keyword research?

Yes. Ask for keywords around a page, product or theme and the agent returns candidates with average monthly searches, competition and year-on-year growth, then proposes them into named ad groups with match types as an approval card. See the AI keyword research page for the workflow.

Does it change bids or bid strategies?

No. The agent proposes budgets, keywords, targeting and status changes. Bid strategies, bid adjustments and conversion settings are not something it edits today; those stay in Google Ads.

What does it cost?

Adease is free to install and needs no card. The Pro plan is $50 per seat per month with unlimited ad accounts, clients and campaigns. Max is $200 per seat per month with five times the agent token allowance. You pay per person, never per account or per pound of spend.

Free to install

Point it at one account this week.

Connect an account and ask it what is wrong.

  • No card required
  • Nothing changes without your approval
  • Signed and notarised builds
  • Cancel any time

v · macOS 12+ and Windows 10+