AI media buyer

The AI media buyer that never spends without your sign-off

It watches pacing across every platform, proposes where the money should go, and applies the move only after you approve it, inside guardrails you set.

Powered by Anthropic's Claude

Free to install · No card · v

Northline Studio › Ridgeway Coffee › Campaigns Synced 2m
Campaigns Month to date Create
CampaignsAd setsAds AllMetaGoogleTikTokLinkedInPinterest
OnNameDeliveryBudget / daySpent MTDPaceROAS
Prospecting — Lookalike 1%Active£150£4,410118%2.4×
Retargeting — BroadActive£45£1,29096%0.9×
Search — Brand ExactActive£95£2,01071%4.1×
Search — Non-brandActive£80£2,38099%2.2×
Creator Spark — Q3Active£75£1,94086%2.8×
Retarget — 30 dayActive£30£88098%3.0×

Just ask

The questions a media buyer asks every morning.

Pacing, mix and headroom, answered across all five platforms at once.

Are we on pace for the month? Which platform should this budget be on? Where is the marginal pound best spent? Cap Lookalike 1% at £105 a day What is the blended CPA this week versus last? Which campaigns are budget-limited? Move £2,000 into whatever has headroom Hold everything flat until Friday

How it works

How a buy runs through Adease

Step 1

Connect the account

Sign in to the advertising platform with its own login. Adease asks for the narrowest permissions it needs, syncs the campaign, ad set, ad and keyword structure with its performance, and keeps each client's connections siloed to that client.

Step 2

Set the guardrails, then ask

Monthly budgets, target CPA and the maximum change per day live in each client's knowledge cards. Ask "are we on pace?" and the agent answers against those numbers, not against a generic benchmark.

Step 3

Approve, or don't

Reallocations arrive as diffs on specific budgets and bids. Approve and they are applied inside the spend guardrails, which are enforced on every write — an approval can never exceed the cap you set. Each applied change is logged.

Approvals

Reallocations, as approval cards

Three moves from one client's month. Each one is a before-and-after you can read in ten seconds.

Needs approval 2m ago

Move £75/day out of Meta into TikTok and Google

Retargeting — Broad is at £58.40 CPA against a £22 target and fell 12% in purchases this week. TikTok and Google are both converting under £17 with budget headroom.

Meta · Retargeting — Broad£120 → £45/day
TikTok · Creator Spark£45 → £75/day
Google · Brand Exact£60 → £105/day
Projected · same total spend +31% purchases
Approve all three Decline
Needs approval 40m ago

Lift Pinterest retargeting to its ceiling

Retarget — 30 day has hit its £30 daily cap every day this week at 3.0× ROAS. The 60-day audience is 2.4× the size and untouched.

daily_budget£30.00
daily_budget£55.00
audience+ 60-day visitors
Projected +22 purchases / week
Approve Decline
Needs approval Yesterday

Pause 7 ad sets burning budget

Across Meta and Pinterest, seven ad sets are under 0.35% CTR with no purchases in 14 days. They are spending every day.

Meta · 5 ad setsPAUSED
Pinterest · 2 ad setsPAUSED
Stops £2,140 / month
Approve all 7 Decline

What an AI media buyer is, and what it is not

A media buyer's job is allocation: which platform, which campaign, how much, and when to change it. Adease does the analysis half of that job continuously — pacing against the monthly budget, marginal return per platform, campaigns that are budget-limited while others waste — and hands you the allocation decision as a card. It does not spend on its own. That is the whole design, and it is why agencies who have been burned by platform automation trust it with client budgets.

Guardrails are enforced, not suggested

Spend guardrails — the maximum a budget can move in a day, the ceiling on any single campaign — are applied server-side on every write. An approved change that would breach them is refused, so a hurried click at 6pm cannot double a budget. The agent knows the guardrails too and proposes inside them, which is why the card above shows the limit next to the change.

Cross-platform is the point

Where the next pound should go is only answerable if Meta, Google, TikTok, LinkedIn and Pinterest are in the same view. Adease keeps them in one campaign table and one conversation, so "move £2,000 into whatever has headroom" produces a plan across platforms, with the trade-offs explained, rather than five separate reports to reconcile.

Where it fits

A good fit if you

  • are accountable for a monthly budget across more than one platform
  • want reallocations proposed daily but decided by you
  • have been burned by platform automation and want a hard ceiling on changes

Not a fit if you

  • want an agent that acts on its own without review — Adease will not do that
  • only run one platform and are happy with its native rules
  • work on Linux, or need a dashboard a distributed team opens in a browser

Questions people ask

Can it change my campaigns without asking?

No. There is no autonomous write path to a live ad account. Every change the agent proposes is queued in Approvals as a diff and applied only once a person approves it, inside the spend guardrails set for that workspace. Rejecting a proposal sends nothing to the platform.

How do spend guardrails work?

Guardrails are limits you set per workspace — the maximum a budget can change in one day and the ceiling on any single campaign. They are enforced on every write, so an approved change that would breach them is refused rather than applied. The agent reads the same limits and proposes inside them.

Which advertising platforms does it work with?

Meta, Google, TikTok, LinkedIn and Pinterest ad accounts, plus a Shopify store as a product catalogue. All of them sit in one campaign table and one conversation, so a question or a change can span platforms.

Which AI model is behind it?

Adease is built on Anthropic's Claude models. The agent that reads your campaign data, investigates performance and drafts changes runs on Claude. Adease is an independent product made by Adease LTD.

What does it cost?

Adease is free to install and needs no card. The Pro plan is $50 per seat per month with unlimited ad accounts, clients and campaigns. Max is $200 per seat per month with five times the agent token allowance. You pay per person, never per account or per pound of spend.

Free to install

Point it at one account this week.

Connect an account and ask it what is wrong.

  • No card required
  • Nothing changes without your approval
  • Signed and notarised builds
  • Cancel any time

v · macOS 12+ and Windows 10+