Integration · Meta Ads

The Meta Ads integration: what it reads, what it asks for, what it never does

Facebook Login, the Marketing API, and an agent that can build and optimise campaigns on Facebook and Instagram — with every change behind an approval.

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Free to install · No card · v

Northline Studio › Ridgeway Coffee › Integrations Synced 2m

Integrations Project-scoped connections Connect

Advertising platforms · 5E-commerce · 1

Platform	Account	Access	Status	Last sync
Meta Ads	act_1029384756 · Ridgeway Coffee	Read + manage ads	Connected	2m
Google Ads	234-567-8901 · Ridgeway Coffee	Google Ads API	Connected	2m
TikTok Ads	7012345678901234567	Read + manage ads	Connected	5m
Pinterest Ads	549123456789	Ads read/write · Pins	Connected	9m
LinkedIn Ads	509876543	Ads read/write	Reconnect required	3d
Shopify	ridgeway-coffee.myshopify.com	Products · inventory	Connected	12m

Just ask

Once Meta is connected, ask.

Why is Meta CPA climbing? Which ad sets are over frequency 4? Build a prospecting campaign for the autumn range Exclude purchasers from every retargeting set Which creative is carrying the account? Copy the Google brand campaign into Meta Which permissions did we grant Meta? Disconnect this ad account

How it works

Connecting a Meta ad account

Step 1

Sign in with Facebook

Use the Facebook login that has access to the business. Meta shows the permissions listed below; grant them and choose the ad account by its ID (for example act_1234567890). The connection belongs to the client workspace you made it in.

Step 2

Sync

Adease syncs campaigns, ad sets and ads with spend, results, cost per result and frequency for the last 30 days, then keeps them in step. The account appears in the campaign table alongside the client's other platforms.

Step 3

Changes through approvals only

The ads management permission is used to apply changes you approve — budgets, audiences, status, new campaigns published paused — inside your spend guardrails. Remove Adease in your Facebook settings and it is disconnected immediately.

Approvals

What the connection lets the agent propose

Read access finds these. Write access applies them, after you approve.

Needs approval 3m ago

Cut the 30-day retargeting set, fund cart abandoners

Frequency 6.1 and CPA up from £24 to £58 in three weeks on the broad set. Cart abandon 7d converts at £11.82 and is capped.

Retargeting — Broad · 30d£120 → £40/day

Retargeting — Cart abandon 7d£25 → £60/day

Projected · same spend +34 purchases / week

Approve both Decline

Draft ready 14m ago

Publish Autumn range — Prospecting, paused

Sales objective, two ad sets, six ads from the Shopify catalogue. Uses the Page permission to attach the brand Page to the ads.

Campaign · Sales£80/day

2 ad setsNEW

6 ads · catalogue imagesNEW

Status on approval Published paused

Publish paused Decline

Needs approval 1h ago

Pause 5 ad sets with no purchases in 14 days

Five ad sets under 0.35% CTR have spent £1,640 in two weeks without a purchase.

5 ad setsPAUSED

Stops £3,500 / month

Approve all 5 Decline

What Adease reads from Meta

The campaign, ad set and ad structure of the connected ad account, with its settings — objectives, budgets, audiences, placements, schedules — and its delivery metrics: spend, impressions, reach, frequency, clicks, results and cost per result, for Facebook and Instagram placements. Thirty days are synced on connection and the account is kept in step from then on.

The permissions, explained

ads_read and ads_management — read the ad account and apply the changes you approve. Without ads_management the agent could only report.
business_management — list the ad accounts your business has so you can choose which one to connect.
pages_show_list and pages_manage_ads — list your Pages and attach one to ad creative, because every Meta ad is published from a Page. Adease never publishes organic posts, never reads Page messages and never reads Page insights.
public_profile — the standard Facebook Login permission, used only to complete the sign-in.

Meta is where the agent goes furthest

Because the Marketing API supports it and the Page permission allows it, the agent can build a Meta campaign end to end from a brief — objective, ad sets, audiences, budgets and the ads themselves, using the client's Shopify catalogue — and publish it paused for your review. It can also copy a Google, TikTok or Pinterest campaign into Meta with targeting remapped to Meta's taxonomy.

Disconnecting

Disconnect from Integrations in the client's workspace, or remove Adease under Business Integrations in your Facebook settings. Either cuts access immediately. Disconnecting deletes the synced campaign data for that account from your workspace.

Where it fits

A good fit if you

run Meta for e-commerce or lead-gen clients
want campaigns drafted from a brief but published paused
want a written record of every audience and budget change

Not a fit if you

want an agent that acts on its own without review — Adease will not do that
want Adease to post organic content to a Page — it does not
work on Linux, or need a dashboard a distributed team opens in a browser

Questions people ask

Does Adease post to my Facebook Page?

No. The Page permissions are used only to attach a Page to ad creative, because Meta ads are published from a Page. Adease never publishes organic posts, never reads Page messages and never reads Page insights.

Can I connect several Meta ad accounts?

Yes. Connect each ad account inside the client workspace it belongs to. One Facebook login can connect every account it has access to, and each connection stays scoped to its client.

What happens when Meta expires the token?

The connection shows "Reconnect required" in Integrations. Reconnect with the same Facebook login and the synced data continues from where it left off.

Can it change my campaigns without asking?

No. There is no autonomous write path to a live ad account. Every change the agent proposes is queued in Approvals as a diff and applied only once a person approves it, inside the spend guardrails set for that workspace. Rejecting a proposal sends nothing to the platform.

Is my data used to train models?

No. Ad accounts, campaigns, knowledge cards and reports are never used to train machine learning models, and there is no setting that turns that on. Ad account credentials are never included in what is sent to the model.

Free to install

Point it at one account this week.

Connect an account and ask it what is wrong.