Meta Ads

A Meta Ads AI agent that builds, optimises and asks before it acts

From a brief to a paused campaign with the ads in place, and from a CPA spike to the ad set that caused it. Every change is a card you approve.

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Free to install · No card · v

Northline Studio › Ridgeway Coffee › Ad sets Synced 2m
Campaigns Last 7 days Create
CampaignsAd setsAds AllMetaGoogleTikTokLinkedInPinterest
OnAd setDeliverySpendPurch.CPAFreq.
Retargeting — Broad · 30dActive£2,84049£58.406.1
Prospecting — Lookalike 1%Active£2,120118£17.962.2
Prospecting — Interests · CoffeeActive£1,41071£19.861.9
Prospecting — Advantage+ audienceActive£98063£15.561.4
Retargeting — Cart abandon 7dActive£52044£11.823.0
Autumn range — ProspectingDraft

Just ask

Ask it about the Meta account.

Ad sets, audiences, frequency, creative, placements. It has read all of it.

Why is Meta CPA climbing? Which ad sets are over frequency 4? Which creative is carrying the account? Build a prospecting campaign for the autumn range Exclude purchasers from every retargeting set Pause anything under 1% CTR Duplicate the cart-abandon set for Instagram only Copy the Google brand campaign into Meta

How it works

Meta Ads, from question to approval

Step 1

Connect the ad account

Sign in with Facebook and choose the ad account. Adease requests the Marketing API permissions to read and manage ads, plus page access used only for ad creative — it never posts to a page. Each ad account is scoped to the client it belongs to.

Step 2

Ask in plain English

The agent reads campaigns, ad sets and ads with spend, purchases, CPA and frequency, plus the client's knowledge cards. A CPA question comes back with the ad set responsible and a proposed change, not a chart.

Step 3

Approve, or don't

Budget, audience, status and creative changes each arrive as a diff. New campaigns are published paused. Approve and the change is applied through the Marketing API inside your guardrails, with Meta's response logged.

Approvals

Approvals from a Meta account

Fatigue, waste and a new campaign built from a brief — all queued, none applied without a click.

Needs approval 3m ago

Refresh 4 creatives past frequency 4.0

CTR on Prospecting — Lookalike 1% has fallen 38% in nine days while frequency climbed to 4.3. The audience has seen it.

4 fatigued creativesARCHIVED
4 new variantsIN REVIEW
Projected CTR Back to 1.62%
Approve Decline
Needs approval 14m ago

Publish Autumn range — Prospecting, paused

Built from the brief and the Shopify catalogue: sales objective, two ad sets, six ads using the autumn range products. Knowledge card applied: no discount messaging before October.

Campaign · Sales£80/day
2 ad sets · LAL 1%, InterestsNEW
6 ads · catalogue imagesNEW
Status on approval Published paused
Publish paused Decline
Needs approval 1h ago

Pause 5 ad sets with no purchases in 14 days

Five ad sets are under 0.35% CTR and have spent £1,640 in two weeks without a purchase. Two of them overlap the Advantage+ audience set.

5 ad setsPAUSED
Stops £3,500 / month
Approve all 5 Decline

What the agent sees on Meta

Adease connects to Meta through Facebook Login and the Marketing API. It syncs the campaign, ad set and ad structure of the ad account with spend, results, cost per result and frequency, for Facebook and Instagram placements. That structure sits in the same table as the client's Google, TikTok, LinkedIn and Pinterest campaigns, so the agent can compare a Meta retargeting set against the Google remarketing campaign covering the same people.

Meta is where it goes furthest

On Meta the agent can build a campaign end to end from a brief: objective, budget, ad sets with audiences, and the ads themselves — using the client's Shopify catalogue when there is one. Everything it builds is published paused and appears as an approval, so you review the whole structure before a pound is spent. Copying a campaign from Google or TikTok into Meta works the same way, with targeting remapped to Meta's taxonomy.

The Meta problems it catches

Where it fits

A good fit if you

  • run Meta for e-commerce or lead-gen clients and fight creative fatigue weekly
  • want new campaigns drafted from a brief, but published paused for your review
  • want a written record of every budget and audience change

Not a fit if you

  • want an agent that acts on its own without review — Adease will not do that
  • want Advantage+ to run unsupervised — Adease is built for the opposite
  • work on Linux, or need a dashboard a distributed team opens in a browser

Questions people ask

What Meta permissions does Adease ask for?

The Marketing API permissions to read and manage ads on the ad accounts you choose, business management to list those accounts, and page access used only to attach creative to ads. Adease never publishes posts to a page and never reads page messages. Removing Adease in your Facebook settings disconnects it immediately.

Does it write the ads as well as the structure?

On Meta, yes: the agent can take a brief to a paused campaign with the ad sets and ads in place. On Google, TikTok, Pinterest and LinkedIn it builds the campaign structure, targeting and budgets, and you finish the creative in the platform before switching it on. Everything it builds is published paused.

Can it change my campaigns without asking?

No. There is no autonomous write path to a live ad account. Every change the agent proposes is queued in Approvals as a diff and applied only once a person approves it, inside the spend guardrails set for that workspace. Rejecting a proposal sends nothing to the platform.

Does it work with Advantage+ campaigns?

Advantage+ campaigns and ad sets sync into the table like any other, with their spend and results. The agent proposes budget and status changes on them as it would on manual ad sets; it does not change what Meta's own automation does inside them.

What does it cost?

Adease is free to install and needs no card. The Pro plan is $50 per seat per month with unlimited ad accounts, clients and campaigns. Max is $200 per seat per month with five times the agent token allowance. You pay per person, never per account or per pound of spend.

Free to install

Point it at one account this week.

Connect an account and ask it what is wrong.

  • No card required
  • Nothing changes without your approval
  • Signed and notarised builds
  • Cancel any time

v · macOS 12+ and Windows 10+