What the agent sees on Meta
Adease connects to Meta through Facebook Login and the Marketing API. It syncs the campaign, ad set and ad structure of the ad account with spend, results, cost per result and frequency, for Facebook and Instagram placements. That structure sits in the same table as the client's Google, TikTok, LinkedIn and Pinterest campaigns, so the agent can compare a Meta retargeting set against the Google remarketing campaign covering the same people.
Meta is where it goes furthest
On Meta the agent can build a campaign end to end from a brief: objective, budget, ad sets with audiences, and the ads themselves — using the client's Shopify catalogue when there is one. Everything it builds is published paused and appears as an approval, so you review the whole structure before a pound is spent. Copying a campaign from Google or TikTok into Meta works the same way, with targeting remapped to Meta's taxonomy.
The Meta problems it catches
- Creative fatigue — frequency rising while CTR falls, with the replacement drafted.
- Retargeting windows — 30-day audiences that have burned out while 7-day cart abandoners are capped.
- Audience overlap — ad sets competing for the same people, with the consolidation proposed.
- Spend without purchases — ad sets running for days at zero, flagged for pausing with the total shown.
Where it fits
A good fit if you
- run Meta for e-commerce or lead-gen clients and fight creative fatigue weekly
- want new campaigns drafted from a brief, but published paused for your review
- want a written record of every budget and audience change
Not a fit if you
- want an agent that acts on its own without review — Adease will not do that
- want Advantage+ to run unsupervised — Adease is built for the opposite
- work on Linux, or need a dashboard a distributed team opens in a browser
Questions people ask
What Meta permissions does Adease ask for?
The Marketing API permissions to read and manage ads on the ad accounts you choose, business management to list those accounts, and page access used only to attach creative to ads. Adease never publishes posts to a page and never reads page messages. Removing Adease in your Facebook settings disconnects it immediately.
Does it write the ads as well as the structure?
On Meta, yes: the agent can take a brief to a paused campaign with the ad sets and ads in place. On Google, TikTok, Pinterest and LinkedIn it builds the campaign structure, targeting and budgets, and you finish the creative in the platform before switching it on. Everything it builds is published paused.
Can it change my campaigns without asking?
No. There is no autonomous write path to a live ad account. Every change the agent proposes is queued in Approvals as a diff and applied only once a person approves it, inside the spend guardrails set for that workspace. Rejecting a proposal sends nothing to the platform.
Does it work with Advantage+ campaigns?
Advantage+ campaigns and ad sets sync into the table like any other, with their spend and results. The agent proposes budget and status changes on them as it would on manual ad sets; it does not change what Meta's own automation does inside them.
What does it cost?
Adease is free to install and needs no card. The Pro plan is $50 per seat per month with unlimited ad accounts, clients and campaigns. Max is $200 per seat per month with five times the agent token allowance. You pay per person, never per account or per pound of spend.